SEO is a marketing discipline focused on growing visibility in organic search engine results. It is not just about improving your rank on search engines. Its primarily about making your site better for your users
The DO’s
- Write engaging content
Your blogs/articles/journals have to be well-researched and need to engage with the readers. Google will track how long people will stay on your page. The longer they do, the better! This is a great way to avoid high bounce rates.
2. Use keywords
It’s important to know which keywords are most popular in your industry searches. Make sure to do a keyword search with Google Keyword Tool. This shows you what phrases and key words people are using in their searches.
3. Get back links from other sites
Blacklinks from websites increases both your credibility online and your SEO. In short, this is when other websites, preferably in your industry, mention and link your website on theirs.
The Don’ts
- Don’t use hidden texts
Hidden text is one of the oldest tricks in the SEO book. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Google can detect hidden texts and will penalise your website.
2. Avoid irrelevant links
Links from non-related sites will most likely lead to penalisation. More so, it makes no sense to have links from other industries on your website.
3. Don’t wait too long to implement SEO
When you are launching a new website, SEO should be a heavy consideration from the beginning. It is a much smoother process than trying to revitalise a page and increase its optimisation.
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SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed
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