Whether we like it or not, chatbots are here to stay. Chatbots have become increasingly popular, largely due to dramatic advancements in our machine learning technology. The chatbots of today are smarter, more responsive, and more useful. We’re likely to see even more of them in the coming years.
Chatbots can prove to be a great digital marketing advantage, mostly due to the amount of customer feedback and data it collects. Chatbots, known also as conversational agents, are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person.
For example, clubs in a short-format cricket competition, such as the Big Bash League find it very difficult to build an audience and establishing a brand among so much competing noise. The Sydney Sixer’s Manager has introduced a new chatbot to engage with its users.
“For us it is about how we can share information, so people don’t have to go into an app to get that,” Hawkins says. “The Big Bash is all about fan-first, so we are all about creating and using innovation that allows our fans to get closer to the club.”
There are two primary variations of chatbots that can be offered to users;
- Chatbots through standalone apps.
- Web-based applications.
I recommend using web-based applications for the reason that it appeals to convenience. For example, installing a chatbot on Facebook messenger or on a business website is introducing the chatbot on a medium where the customer is already present, rather than having to download an app.
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