Retailers are working in a very competitive market, trends are always changing and resurfacing. More so, consumers are faced with an overwhelming array of choice while shopping. This presents a danger to businesses.
When consumers are faced with so many options, most consumers fall victim to ‘choice paralysis’, which describes the moment when we are faced with more possibilities than we can comprehend. This usually results in low purchase decision confidence and frustration.
Retailers can now receive marketing help from an AI assistants that are always working in the background. These virtual assistants can automate your processes, create workflows, and even recommend marketing and business decisions.
What is AI and What are Virtual Assistants?
A virtual assistant is software which helps people find relevant information, interpret data, and carry out tasks. These assistants are starting to permeate various industries, including the retail industry. You can find them in businesses doing things qualifying sales leads. A virtual assistant could give advice on how to market your products. It could also make suggestions on when to send an email or what type of discount to offer.
To put together a marketing strategy yourself may take hours upon hours. AI can save time by giving retailers actionable advice, and they save money by being more affordable than a consultant/marketer.
What AI and Virtual Assistants can do/improve:
- Connect to large data sets.
- Product suggestions based on what customers are likely to buy next and what customers have bought or viewed previously.
- Suggesting loyalty rewards that your store can use to boost customer loyalty and increase revenue.
- Automatically emailing a reminder to anyone who abandons items in their online cart – and timing these emails based on what has worked for other retailers.
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