Social media users are firmly an integral part of Australia’s society, with approximately 18 million active users, an increase in 4 million users since 2017 depicted in the graph below. There is no doubt that social media is at the forefront of marketing, not to mention everyday life. Considering how much information and trust people …
Author Archives: sedacca123
AI in Retail Marketing
Retailers are working in a very competitive market, trends are always changing and resurfacing. More so, consumers are faced with an overwhelming array of choice while shopping. This presents a danger to businesses. When consumers are faced with so many options, most consumers fall victim to ‘choice paralysis’, which describes the moment when we are …
Building New Chatbots
Whether we like it or not, chatbots are here to stay. Chatbots have become increasingly popular, largely due to dramatic advancements in our machine learning technology. The chatbots of today are smarter, more responsive, and more useful. We’re likely to see even more of them in the coming years. Chatbots can prove to be a …
The Do’s and Don’ts of SEO
SEO is a marketing discipline focused on growing visibility in organic search engine results. It is not just about improving your rank on search engines. Its primarily about making your site better for your users The DO’s Write engaging content Your blogs/articles/journals have to be well-researched and need to engage with the readers. Google will …
Data Analytics
Don’t Be Confused Data analyst is not to be confused with a data engineer or data scientist. Those types of roles largely involve data mining or data storage. Data analysts pull relevant bits of information from enormous databases in order to inform decisions in a number of business areas like HR, marketing, customer service and …
The Digital Customer Journey
The digital customer journey is a complete framework of the different digital stages from awareness, to consideration, to purchase. It allows a organisations to see how customers, clients and prospects interact with their services/product or the business itself. Why it’s Important I think digital customer journeys are particularly important for the long term relationship between …
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