My Definition
Digital marketing encompasses all marketing efforts that use electronic devices or digital platforms. Businesses may leverage these digital channels to connect with current and prospective customers and collect digital data.
Source: https://blog.hubspot.com/marketing/what-is-digital-marketing
What does this mean?
Analytics
Digital marketing allows businesses and advertisers to collect invaluable insights into the journey and mind of the consumer through the data they collect. The implications of this is that it enables those to check whether the content they provide is generating traffic and encouraging sales. Often, this involves tweaking promotions and adjusting campaigns according to their data analytics.
Privacy
The age of digital marketing has raised the question, what is considered personal information? An onslaught of privacy violation has warranted the passing of data privacy legislation, so that internet users are somewhat protected from the channels that they are using. It is important for marketers to be aware of the security and privacy threats to both their business and their customers.
However, safeguards exist, and involve the detection and blocking of threats along with basic awareness. Security awareness and a healthy low-level of paranoia should be the first tools in the marketer’s approach and online presence
Source: https://www.bemedia.com.au/privacy-and-security-digital-marketing/
Pay Per Click
This is the how. Per per click is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Essentially, it is business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. (https://www.lexico.com/en/definition/pay-per-click).
Channels where you can use PPC:
– Paid Ads onFacebook
– Twitter Ad Campaign
-Google Search
Blog Forest 